Receiving permission to advertise to people is nice. Having them come to you and provide their information shows engagement and intent. Effectively, the gold mine of marketing. How can you take such engagement a step further? You’ve already been given permission to leverage their contact info. Selling your own product is easy, but what if you can help partners sell their wares alongside your? That’s one aspect of what LiveIntent can offer an email marketer.

That two-sided network effect is built upon a platform that targets its ads to the individual. The holder of the email address. The fully integrated LiveIntent enables marketers to quickly select segment from Marketing Cloud to import to the custom platform before launching the email campaign, regardless of who develops the creative content. Check out the full interview to see how LiveIntent can revolutionize your email marketing campaigns with real-time email offer optimization.