The idea behind Big Data is leveraging all of that customer and business information your corporation receives to increase revenue. The easy wins is when an analysis of data leads to a clear correlation to revenue, like marketing expenditures bringing in more opportunities. Many companies have had their hands around that for ages. We’re now in a place in computing and business were easy wins aren’t the only data sets getting analyzed.

Using customer data to target specific geographical locations is the crux of Geopointe. In addition to aiding managers in targeting customized regions, analyzing regional opportunities and revenues, the Geopointe mapping app adds the “Where?” to all of a managers questions. Plan meetings with customers, conventions in a region densely populated with opportunities or understand where shipping costs could be lowered.

Those are just some of the ideas that this native Salesforce app could aid your business with. The power of Geopointe’s integration, customization and mobile presence leave plenty of other opportunities to transforming your geological data into increased revenues and cost savings.