If I were to be talking to a business owner 15 years ago, hell even 10 years ago, and told them that every phone conversation their salesman was having with customers could be stored and analyzed, they would’ve thought I was a time traveler from the distant future. Well the distant future has arrived, and the … Continue reading Let Your Voice Be Heard…And Analyzed Into Data?
Receiving permission to advertise to people is nice. Having them come to you and provide their information shows engagement and intent. Effectively, the gold mine of marketing. How can you take such engagement a step further? You’ve already been given permission to leverage their contact info. Selling your own product is easy, but what if … Continue reading LiveIntent Offers Two-sided Network Effects to Your Email Marketing
When I was still being schooled by professors in stuffy rooms I heard an adage quite a few times on my way to an MBA. It went something like ‘the least sexy businesses can be the most profitable.’ The point these professors were trying to make is that glamor often begets more competition, which will … Continue reading Revenova TMS: Making Cloud-based Shipping a Thing
The idea behind Big Data is leveraging all of that customer and business information your corporation receives to increase revenue. The easy wins is when an analysis of data leads to a clear correlation to revenue, like marketing expenditures bringing in more opportunities. Many companies have had their hands around that for ages. We’re now … Continue reading Geopointe for Salesforce Uses Your Geographic Data to Optimize Your Business
MapAnything lives up to its name. Created by Cloudbilt, the native Salesforce application enables users to map custom and standard objects alike. A 100% native product, it’s nearly impossible to overload your view with information. Not that your brain could handle the 250,000+ objects anyways. Get up and running quickly with a quick install, or … Continue reading Limit Your Windshield Time with MapAnything
Salesforce made a big splash (pun intended) at Dreamforce 2014 this year with the announcement of Salesforce Analytics Cloud. Don’t miss our conversation with Joshua Bloom where we talk about Wise.io and how it can help you get the most out of the Analytics Cloud. Wise.io provides machine-learning models that enable companies to optimize the customer … Continue reading Wise.io – Machine Learning as a Service & Big Data Analytics (Interview)
How can you share work among your teams, quickly, fairly, and intelligently? We met with Neil Crawford at Dreamforce 2014 to learn about Distribution Engine. Distribution Engine is a powerful and easily configurable rules based engine that ensures your Leads and Cases (or any standard or custom objects) are distributed to team members in an intelligent … Continue reading Distribution Engine – Salesforce Round Robin Lead & Case Assignment (Interview)
For most companies Salesforce pricebooks fall short of what you truly need. Check out our Dreamforce 2014 interview with Will Wiegler to learn more about SteelBrick, a native Salesforce CPQ product. SteelBrick is a Next Generation Configure, Price, Quote (CPQ) apps with 5-10x faster deployment than traditional CPQ – built 100% on Salesforce.
Do you truly know where your data is and how its being used in the cloud? We ran into Ron Zalkind at Dreamforce 2014 to talk about what CloudLock is doing to help companies secure their data. CloudLock is a Salesforce AppExchange product that enables organizations to enforce regulatory, operational, and security compliance in public … Continue reading CloudLock – Salesforce Protecting Data In The Cloud (Interview)
You have invested time and money into getting your data into Salesforce. Are you getting the most out of it? I met with Rick Holt at Dreamforce 2014 to talk about OpDots and how it can help you visualize your data. OpDots is an at-a-glance data visualization matrix that enables front line and management employees to … Continue reading OpDots – Salesforce Data Visualization and Productivity (Interview)