Category: Marketing

LiveIntent Offers Two-sided Network Effects to Your Email Marketing

Receiving permission to advertise to people is nice. Having them come to you and provide their information shows engagement and intent. Effectively, the gold mine of marketing. How can you take such engagement a step further? You’ve already been given permission to leverage their contact info. Selling your own product is easy, but what if you can help partners sell their wares alongside your? That’s one aspect of what LiveIntent can offer an email marketer.

That two-sided network effect is built upon a platform that targets its ads to the individual. The holder of the email address. The fully integrated LiveIntent enables marketers to quickly select segment from Marketing Cloud to import to the custom platform before launching the email campaign, regardless of who develops the creative content. Check out the full interview to see how LiveIntent can revolutionize your email marketing campaigns with real-time email offer optimization.

Leverage Every Corporate Email as a Marketing Opportunity with Sigstr

Your employees send, oh, roughly a kabillion emails in a year. That’s kabillion, with a k. Every digital message sent has the potential to be part of your marketing strategy if leveraged smartly. Unfortunately for most, they’re not managed at all. Tom will have a ridiculous emoki-based signature and Connie will link to her aspiring actor son’s Hollywood resume. But it doesn’t have to be this way. You can tailor the message. Easily and cheaply. Sigstr is smart marketing through email signatures.

The goal is to simply manage employee emails to ensure a consistent branded message. Partner that with the ability to inject call-to-action banners and each correspondence becomes a part of a new, powerful and inexpensive marketing channel via campaign banners. Worried about email server integration? Valid concern. Luckily, Sigstr can be injected with all major email platforms from Exchange to Gmail.

Build, Clean & Segment Your Email Lists with FreshAddress

What’s more infuriating than an email bounce back? It doesn’t really matter who you are or what role you have. Customer support reps and marketers alike despise the automated response from a drone of a server. It means your handcrafted message offering an elegant solution or creative spark kicking off a new campaign has flown into the void. The black hole of the Internet. FreshAddress is built to repair this, and many other nuisances that strike any business with addresses, physical or electronic.

The focus remains raising your company’s email marketing return on investment. This is why the email database services provider has created so many tools to ensure cleanliness. Segmenting, list building, scoring, cleaning and updating have helped the company process 6 billion emails since it began in 1999. Cleanliness is indeed next to godliness.

Visit http://www.freshaddress.com/ to get a trial for FreshAddress. The Email Address Experts.

Bring All the Video Data to the Yard with VidYard

Getting usable data from your video production expenses is paramount in this ever-increasing video-first world. Like it or not, the Internet is becoming less reliant on the written word as bandwidth speeds increase and costs decrease. These collections of letters sprawled inside HTML code will never leave us, much like books, but they are becoming more and more an afterthought as the Internet ages. You’re probably thinking “Isn’t that why we have YouTube?” In short, yes, it is. But, and this is a massive but that Sir Mix A Lot would be a fan of if it had an extra t, what if you, a brand leader, digital marketer or general creative, wanted to go beyond YouTube? What if you wanted to break the chains of the ecosystem? Enter VidYard.

VidYard is billed as “YouTube’s crime-fighting sidekick” that enables content creators to further customize a video experience while still leveraging the indispensable video platform. Don’t want to have viewers bounce to a competitor after viewing your hottest marketing video, then disable all outbound links with VidYard. Looking to add custom call-to-action buttons throughout the piece? No problem, you’re a couple of clicks away in YouTube. Want to select the relevant YouTube videos to place in a bumper? That’s a search away and right through the VidYard platform to boot. Don’t worry, you still get the all important YouTube analytics data, as well as data VidYard generates through its own features!

SwagIQ – Close the deal with Intelligent Gifting in Salesforce

SwagIQ from PrintForLess.com makes it easy for your salespeople to reach out and connect with prospects at the perfect moment with the perfect gift. With SwagIQ, your sales team will increase pipeline generation, shorten sales cycles, and close more deals through intelligent gifting. Personalize, send, and track your company’s gifts directly through Salesforce. Stand out from your competitors and influence the sales cycle with the right gift at the right time. Streamline your gifting program using SwagIQ.

• Salesforce-based alerts notify you of opportune times throughout the sales cycle to leverage gifting
• Your company’s custom gift store is stocked with items that reflect your brand and your sales initiatives
• Receive notification when your gift is delivered for a perfectly timed follow-up
• Make more live connections and close more deals with a thoughtful, strategic approach Reports and analytics
• Monitor which gifts sales reps send and how they correlate to revenue and win rates
• Allocate and track team and individual gifting budgets
• Analyze your gifts’ impact on pipeline and live connect rates


Steelbrick Delivering Fast CPQ Solutions with a 100% Native App

Salesforce may have invented the idea of an app store, but that doesn’t mean the market knew what to expect. Numerous companies ported solutions to the bustling platform seeing the potential. But a port doesn’t fully leverage a platform’s capabilities. A 100% native Salesforce application does. Steelbrick is one of those apps, a 100% native configure price quote solution.

The company prides itself not only on the finished product, but the easy of deployment. According to their metrics, Steelbrick CPQ will be up and running five to ten times faster than competitor solutions. That means you’ll have prices and quotes, proposals, contracts and orders in the hands of your sales team and out the door in no time.

Jeremy gets the low down from the CMO Will Wiegler.

Limit Your Windshield Time with MapAnything

MapAnything lives up to its name. Created by Cloudbilt, the native Salesforce application enables users to map custom and standard objects alike. A 100% native product, it’s nearly impossible to overload your view with information. Not that your brain could handle the 250,000+ objects anyways.

Get up and running quickly with a quick install, or fully leverage the app to aid your sales team to the utmost. The easy-to-use Salesforce1 mobile app will promote adoption by giving your reps quick information on customers local to them, helping plan their day and, perhaps best off all, ensuring an optimized route to lower windshield time.

Available on the platform since 2009, Cloudbilt encourages the use of its high-end features like customer territory management, where admins can specify customer territories, and activity integration to track where and when a customer had a sales or marketing interaction.

Reporting Snapshots Offer Some Value; Still An Astronomical Unit Away From Excel

thinkaholics_salesforce_snapshots_excel_trend_analysisSalesforce has an amazing marketing and sales team. Naturally, the company looks to target specific users groups, the decision makers, to garner buy-in then adoption. An oft repeated strategy is to focus on what makes upper management foam at the mouth, data. Let’s face it, features, bugs, implementation, it ends up as background noise once reports start flowing and RoI can be determined. The basic Reports feature of the platform is just that, basic. Excel junkies, like myself, scoff at its limited visualizations capabilities and options. Sure, it’s awesome that it automates how many calls came in last week or the total conversions for Q1, but single data points are largely useless.

Salesforce introduced Wave to the Analytics Cloud at Dreamforce 2014. At $125/user/m (billed annually) for the most basic access and $250/user/m (billed annually) for any true data junkie, the platform is out of reach for most companies. That leaves many wondering how they can use their amazing cloud platform to do week over week trend analysis. That’s where the semi-new Reporting Snapshots enters the fray (formerly known at Salesforce Analytic Snapshot) and barely passes the muster.

If you’re new to Reporting Snapshots, here are links to two relevant Salesforce explanations, basic details and how to define a snapshot. Unfortunately, the information is somewhat useless regardless of your status as a BA or system admin. Head over to ebsta for a far more instructional breakdown. Read More

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