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Author: Patrick "iTZKooPA" Mulhern

LiveIntent Offers Two-sided Network Effects to Your Email Marketing

Receiving permission to advertise to people is nice. Having them come to you and provide their information shows engagement and intent. Effectively, the gold mine of marketing. How can you take such engagement a step further? You’ve already been given permission to leverage their contact info. Selling your own product is easy, but what if … Continue reading LiveIntent Offers Two-sided Network Effects to Your Email Marketing

Leverage Every Corporate Email as a Marketing Opportunity with Sigstr

Your employees send, oh, roughly a kabillion emails in a year. That’s kabillion, with a k. Every digital message sent has the potential to be part of your marketing strategy if leveraged smartly. Unfortunately for most, they’re not managed at all. Tom will have a ridiculous emoki-based signature and Connie will link to her aspiring … Continue reading Leverage Every Corporate Email as a Marketing Opportunity with Sigstr

Build, Clean & Segment Your Email Lists with FreshAddress

What’s more infuriating than an email bounce back? It doesn’t really matter who you are or what role you have. Customer support reps and marketers alike despise the automated response from a drone of a server. It means your handcrafted message offering an elegant solution or creative spark kicking off a new campaign has flown … Continue reading Build, Clean & Segment Your Email Lists with FreshAddress

Bring All the Video Data to the Yard with VidYard

Getting usable data from your video production expenses is paramount in this ever-increasing video-first world. Like it or not, the Internet is becoming less reliant on the written word as bandwidth speeds increase and costs decrease. These collections of letters sprawled inside HTML code will never leave us, much like books, but they are becoming … Continue reading Bring All the Video Data to the Yard with VidYard

A Simple Apex Test Class for REST API

APIs with the force.com platform are incredibly powerful. They let developers perform simple CRUD operations with the most basic code. The use of various API methods is only becoming more and more common. And yet there are scant few concrete examples of writing a test class. Searching generally turns up high-level examples and descriptions. This … Continue reading A Simple Apex Test Class for REST API

Big News Coming From Salesforce Today

I’ll spare you the news about news post. The big announcement that Salesforce has been discussing for a while now is has already been revealed. Partly. It’s a major overhaul to the desktop version of Salesforce bringing it far closer in line with the slick mobile interface and utilizing Wave, a feature revealed at last year’s … Continue reading Big News Coming From Salesforce Today

The User Groups Behind Midwest Dreamin’ 15

Two Salesforce User Group leaders sit down with us to discuss, well, everything. Fine, a bit of hyperbole that. We don’t get into the meaning of life or the definition of ‘is’, but boy does the trio dive into the ecosystem of cloud computer, the expansion of Midwest Dreamin’ and how the user groups play … Continue reading The User Groups Behind Midwest Dreamin’ 15

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